Yes, this is the demand of time. At offices, at home at social media people are liking the one who behave according to them.

No matter whether they are genuine or not but people see what they want to see. If someone wants you to smile in his happiness, just do it. We came across many people you acts like they are genuinely interested in my problem but in actual they are not.

I observe few official in my office who pretend to be social to everyone but at the back of the person they are talking bad words with whom they are sharing their lifetime moment few minutes back. I observe these people who are pretentious and least concerned for someone's feelings. But they call it need of the time. The best part is they pretend so well that the person at the other end could not even identify it.

This is also an art, to make everyone feel like you are my best buddy. Such people are of two types, one who are genuinely everybodies' friend and feel good for all and the other who only pretend to be so.

But whatever it is I feel sometime, that even I need to start being pretentious as I saw people becoming success by making others feel good.